26 April 2019, The gluten free food market is estimated to grow at an approximate CAGR of 10.4% from 2016 to 2024. The growing number of people suffering from celiac disease and with gluten sensitivity is one of the major factors driving the growth in the gluten free food market. The increasing focus on weight management, rising public awareness about the advantages of gluten free food and the change in consumer lifestyle are greatly responsible for the growth in the gluten-free food market.
The NCFA (National Foundation for Celiac Awareness) statistics have specified that 1 in 133 people in the U.S. are suffering from celiac disease among which 80% are diagnosed or misdiagnosed. The growing incidence of diabetes, celiac disease, obesity and other diagnosed food intolerances ailments have positively impacted the growth of the gluten free food market. The increase in demand for ready-to-eat packaged foods and base ingredients has also contributed to the market growth.
The improvement in the product labelling, taste, quality and nutrition in the gluten free food products has led to an increase in the demand for gluten free food. Further, consumers have a variety of options while buying both ready-to-eat packaged goods and base ingredients.
The concept of gluten free food has changed from being medicated products for gluten intolerant people to a lifestyle choice among customers from all segments. New product innovation providing efficient gluten-free food solutions for the ageing population and customized allergen-free products are expected to drive the demand for gluten free food.
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The gluten-free food market has been gaining popularity due to a strong retail presence and improved government initiatives in various countries. Supermarkets and departmental stores like Publix, Wegmans, Wal-Mart and Target have separate sections for gluten-free food. Some of the stores have also hire dieticians and nutritionists who would help customers and solve their queries which involve reading food labels, providing food intake guidance and organise store tours. This has greatly improved the sales of the gluten-free food products.
There is a lack of awareness about gluten-free food products in the developing countries in the Asia-Pacific and Latin America region. It has been observed that consumers are unable to differentiate between intolerance and allergy. Further, the consumers are undiagnosed or misdiagnosed for celiac diseases most of the times. These factors can restrict the growth in the gluten-free food market.
The market is segmented on the basis of type, bakery products, pizzas & pasta, cereals & snacks, savouries, dairy, meat and confectionery products. Bakery products dominated the gluten free food market. This segment includes biscuits, bread, pies, pastries, doughnuts, bread and muffins.
The cereals & snack products segment are expected to grow at the highest growth rate over the forecast period. This is due to the increasing availability of corn, quinoa and sorghum which has led to innovations in the bakery products segment using these gluten free sources in the developed markets of Canada, Italy, Germany and the U.S.
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